KJM Cosmetics x Ninja Van: Scaling Together For Sustainable Growth

About the Client

KJM Cosmetics is a local beauty brand from Davao, known for its natural and affordable multi-use products. Since making the shift from their previous provider to Ninja Fulfillment, KJM’s growth has accelerated exponentially — powered by Ninja Van’s strong execution in fulfillment operations and tech-driven solutions. Since 2022, Ninja Fulfillment and KJM Cosmetics have grown side by side — scaling operations, expanding reach, and unlocking new opportunities in diverse markets across the Philippines.

Key Challenges

Before Ninja Fulfillment, KJM faced several operational hurdles that slowed down growth:

• Complex inbound processes: Previous setups required extra steps for inbounding stocks, which often delayed putaway and availability.
• Unpredictable timelines: Difficulty in managing shipment schedules from Davao to Luzon led to higher costs and unreliable delivery estimates.
• Limited service scope: Restrictions with their previous provider made it harder to expand into global shipping and offer more flexible solutions.

As demand for their products grew, so did the need for a fulfillment partner that could keep up with their pace and growing success. KJM wanted to simplify their operations while increasing their high processing efficiency and outbound speed - allowing them the freedom to focus on other areas of their business with confidence.  

How Ninja Fulfillment Helped

With Ninja Fulfillment, KJM found a partner that could scale with their business while simplifying their operations. Ninja Van’s strong Metro Manila–Mindanao network allowed KJM to grow their customer base outside of Davao, reaching more consumers and achieving increasing year-on-year revenue growth.

Combined with a tech-powered end-to-end fulfillment process, capable of a same-day handover to any 3PL of their choice, KJM was able to grow its market share and stay competitive against larger brands. 

• Seamless Marketplace Integration From Onboarding:
Through integration with Lazada, Shopee, and TikTok, KJM gained real-time visibility over orders, allowing them to manage high volumes with ease.
• Faster and More Flexible Operations:
Our streamlined inbound-to-putaway automated processes — backed by secure handling of our warehouse experts — reduced delays, giving KJM better control over their stocks and faster readiness for sales.
• Diversified Market Reach:
With Ninja Van’s strategic support, KJM was able to serve markets across the country without having to set up locations outside Davao.
• Cost-Effective Growth:
By providing efficient, scalable solutions, Ninja Fulfillment allowed KJM to reallocate more resources to marketing and growth initiatives.

Through this collaboration, KJM was able to grow from a Davao-based brand into a nationwide player, distributing their products throughout the Philippines without the need to set up facilities across the regional. This expansion highlights Ninja Van’s growing presence in ecommerce fullfilment space, showcasing the impact of modern logistics technology in distribution chain optimization and unlocking market growth.

Accelerated Yet Sustainable Growth

From a Davao-based startup to a fast-scaling beauty brand, KJM’s growth story is also Ninja Fulfillment’s growth story. By scaling with their needs, simplifying their processes through innovative systems for inventory visibility and control and smart warehouse tools, and ensuring excellent performance across platforms and marketplaces, Ninja Fulfillment continues to be a trusted partner in helping KJM bring their products — and their vision of natural Filipina beauty — to more customers across the Philippines.