Behind the Rizz of Social Commerce

A USD 34 billion market

The rise of social commerce in Southeast Asia has been nothing short of remarkable. Although not a new concept, it has only started gaining mainstream popularity in recent years (2020, to be exact). In 2022, the Gross Merchandise Value (GMV) of social commerce in SEA reached a whopping USD 34 billion, with projections for USD 85 billion by 2027. This translates to a compound annual growth rate (CAGR) of 22.4%.

Taking a peek behind the scenes

The rise of social commerce has painted a rosy picture of entrepreneurs raking in profits while engaging with their audience in a fun, dynamic way. But behind the perfectly lit live streams and curated feeds lies a different reality — one riddled with challenges and unseen struggles. In this whitepaper, Ninja Van tries to find the answer to what sellers love and hate about social commerce.

Read about

The right awareness

34% of Filipino social sellers say that it’s “easier to be known” among relevant target audiences via social commerce platforms.

The common challenge

46% of Filipino social sellers say that creating effective content is challenging.

The diversification

30% of Filipino social sellers say they need to diversify their sales channels to target different audiences.