The Impact of Returns in E-Commerce: Why It's Higher for Bulky Deliveries
High e-commerce return rates hurt profits, especially for bulky items. Learn how to reduce the cost of returns and improve operations in this guide.

A successful delivery doesn't always mean a completed sale. A customer may return a bulky item, such as an appliance or piece of furniture, which can cause a logistical hiccup on your end.
While rising e-commerce return rates across the Philippines and other countries are squeezing profits, the problem is especially severe if you're managing oversized goods from warehouses in Metro Manila and the Greater Manila Area. The reverse journey of a bulky item quietly erodes your margins with every step.
This article breaks down the hidden costs of returns, explains why large-item deliveries are more complicated to recover, and shares strategies to help you reduce losses and streamline operations.
Why Returns Happen in E-Commerce?
Returns are part of doing business, especially in e-commerce. Customers expect flexible policies, and the convenience of online shopping means some level of return activity is inevitable. But when you're dealing with bulky items, the impact of each return is amplified.
It's not just about lost revenue; it's the added complexity, handling, and cost that come with moving large, heavy products back through the supply chain.
Customers tend to return bulky orders because of the following:
Damaged goods upon delivery
Bulky items are more challenging to protect during transit. Without proper packaging or careful handling, items such as refrigerators or exercise equipment often arrive scratched, dented, or damaged.
Wrong item or incorrect specifications
A simple order mix-up can cost more when the item in question weighs over 50 kilograms. Incorrect model numbers, mismatched dimensions, or missing parts are common triggers for returns.
Change of mind or buyer's remorse
Customers sometimes misjudge the size, style, or fit of an item, especially when buying furniture or appliances online. This instance can lead to "no-fault" returns that still cost you time and money.
While these reasons apply to many product types, bulky returns are harder to recover from. Every additional kilometer, warehouse transfer, or touchpoint increases the total cost.
Why Bulky Deliveries Are More Expensive to Return

When it comes to large-format items, the return process becomes significantly more complex and expensive. These are the key factors that drive up the cost of returns:
1. Higher first-mile and last-mile costs
Reverse logistics may follow the same delivery route, but the execution is more difficult.
Bulky returns often require two-person crews for pickup, special equipment for lifting or securing the item, and larger trucks that aren't always available on demand. You also need to plan routes around load size and timing to avoid failed collections.
Once you receive the returned items, you can't quickly restock them—you may need to inspect, test, repackage, or make minor repairs.
Most third-party logistics providers struggle to manage this level of complexity at scale, which may require you to absorb higher costs per return or handle the process internally.
2. Storage and repackaging costs
Returned bulky items don't just sit quietly in a corner. They take up valuable warehouse space that should be reserved for active, revenue-generating inventory. Each item often needs inspection, repairs, or replacement packaging—efforts that add labor and material costs and disrupt normal warehouse flow.
Over time, these inefficiencies compound into significant expenses that reduce profit margins.
3. Risk of damage or devaluation
Heavy or oddly shaped goods, such as treadmills, refrigerators, or flat-screen TVs, often require padded loading areas, custom packaging, and climate-sensitive transportation.
Without these safeguards, they can get easily scratched, dented, or cracked during pickup or transit. And once damaged, recovery is difficult. High-value categories such as electronics and gym equipment lose their resale appeal quickly. Even cosmetic flaws can downgrade them to outlet or liquidation status.
If newer versions are already on the market, your window to recover costs narrows further. In many cases, these products end up in disposal channels, turning what should be recoverable assets into outright losses.
4. Customer dissatisfaction and loss of trust
When the return process breaks down, customer trust often follows. Delays, missed pick-ups, or unclear steps lead to frustration and complaints. Your clients may reconsider future purchases if bulky returns become a persistent issue.
That can affect more than just your bottom line; it can damage long-term relationships and weaken your market position. Returns happen more frequently than you would expect, but without the right systems, they become a recurring strain on operations and customer confidence.
How to Minimize Costly Returns for Bulky Items

A return moves your product and operations backward. They start upstream, with preventable mistakes, weak coordination, or gaps in customer-facing details. Fix those, and you reduce both the number and impact of returns.
1. Improve pre-delivery verification
Many bulky package returns stem from avoidable mistakes, incorrect models, incomplete specs, or delivery miscommunications. To minimize these issues, verify details before dispatch.
You can utilize tools such as photo confirmation, customer callbacks, or checklist-based reviews for high-value deliveries. Logistics partners that offer real-time tracking and dedicated support teams can make this step more efficient without disrupting fulfillment speed.
2. Optimize packaging for bulky deliveries
Proper packaging can significantly reduce damage during initial delivery and return. Reinforced boxes, impact-resistant corners, and weatherproof wrapping help protect contents in transit. For large items, consider modular or knock-down packaging formats that break the product into more manageable, protected components.
Providers that specialize in handling oversized parcels often offer priority treatment and better handling protocols, which help prevent damage during both forward and reverse movements.
3. Offer clear product descriptions and sizing info online
Returns often occur when expectations don't align with reality, and with bulky items, that disconnect can be exceptionally costly.
Products like modular cabinets, treadmills, or refrigerators are difficult to assess from a few static photos. Without scale references or installation context, buyers often misjudge how the item will fit into their space or meet their needs. Avoidable confusion, not damage or defects, causes these returns.
The solution is clarity. When your listings provide realistic visuals, accurate dimensions, and context for use or installation, customers make more informed decisions. They're less likely to return an item, which in turn protects your margins, reduces handling volume, and preserves warehouse space for sellable goods.
4. Streamline the return process
Even the most careful sellers will face returns. The key is to make the return process efficient, so it doesn't drain your profits. Digital platforms that allow easy return initiation, pre-scheduled pickups, and real-time tracking reduce friction for both your operations and your customers.
Tools like let you manage these tasks from a single platform, streamlining returns alongside deliveries and fulfillment.
Consolidating returns from multiple locations further lowers transport costs. A logistics partner with broad reverse logistics capabilities and automated tracking takes the manual work off your plate, allowing your team to focus on fulfillment and service.
5. Train receiving teams and coordinate closely
Once the item comes back, your internal process matters just as much as the return route. Receiving teams must know how to log returns, inspect for damage, repackage items as necessary, and update inventory systems promptly.
Strong coordination between the warehouse, customer service, and delivery teams ensures fewer items fall through the cracks.
A logistics provider that supports scalable return volumes, especially for recurring bulky deliveries, can simplify this coordination while ensuring that items are returned safely and efficiently.
Why Reverse Logistics Can't Be an Afterthought

Returns are unavoidable in e-commerce, but the stakes are higher when you're shipping bulky items. Appliances, gym equipment, and large electronics not only cost more to deliver but are also more difficult and expensive to bring back. Mishandled returns can chip away at your margins, eat up warehouse space, and damage customer trust.
Managing reverse logistics with the same level of precision as outbound delivery is no longer optional. You need tight coordination, accurate product data, and a trusted logistics partner like Ninja Van. We're more than equipped to handle size, weight, and volume at scale.
To learn how to streamline your returns and deliveries, explore our website or get in touch with our team today.
FAQs
1. What causes bulky item returns in the Philippines?
Most returns stem from delivery damage, wrong items, or buyer's remorse. Bulky items are more challenging to recover due to their size, cost, and handling limitations.Most returns stem from delivery damage, wrong items, or buyer's remorse. Bulky items are more challenging to recover due to their size, cost, and handling limitations.Most returns stem from delivery damage, wrong items, or buyer's remorse. Bulky items are more challenging to recover due to their size, cost, and handling limitations.Most returns stem from delivery damage, wrong items, or buyer's remorse. Bulky items are more challenging to recover due to their size, cost, and handling limitations.
2. Why are bulky returns more expensive?
They involve higher transport fees, repackaging needs, and warehouse space. Most logistics firms charge a premium for oversized reverse shipments.
3. How can sellers reduce bulky item return costs?
Verify orders before dispatch, use better packaging, and offer detailed product info. These steps help prevent returns from happening in the first place.
4. What tools help manage bulky item returns?
Use digital platforms for return tracking, pre-scheduled pickups, and consolidated shipments. Partners like Ninja Van can simplify this process.
5. Why is reverse logistics necessary for e-commerce?
Without efficient return handling, you risk losing revenue, damaged goods, and low customer satisfaction. Reverse logistics should match outbound precision.